Soon, when consumers “Taste the rainbow” in a bag of Skittles, they’ll be tasting an all-natural rainbow.

Flavorchem Corp. has announced its acquisition of a flavor production facility in Kerepes, Hungary.

“We get the sense that social and cultural factors are main drivers behind this [all-natural colors] movement, rather than science, since in reality artificial colors undergo more thorough scrutiny, testing, and certification than their natural counterparts,” says Jerry Owens, marketing director, S&S Flavors.

What’s making the evolution of confectionery product development bend back to its elemental roots?

As far as flavors go, it’s all about hitting it off with consumers.

A glance at today’s lineup of candies reveals an unabashed desire to mesmerize us with colors as never before.

"From entirely new profiles to trends that continue to expand, the flavor makers are on it."

“This acquisition provides Bell with the platform and resources to expand our business in Brazil and South America,” says James Heinz, Bell’s president and ceo.

It’s also about the cherries, cherries, cherries for the Chocolate Chocolate Chocolate Co. these days.

Now many people may not know that Virginia Dare was the first English baby born in the colonies, the daughter of Eleanor and Ananais Dare. Unfortunately, Virginia happened to be born in Roanoke Colony, the ill-fated settlement that disappeared shortly after its founding.