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We touched base with co-founders and multi-platinum musicians the Potash twins, who launched the brand with actor Martin Starr.

The overlap places one of the largest social treating occasions alongside one of the most significant gifting holidays.

The role includes managing the brand and innovation strategy around natural gums, while accelerating the group's CSR commitments.

The Gymnema-infused candy demonstrates potential to offer at-risk groups and wellness seekers meaningful control over their sugar habits, the brand says.

New survey finds two in three North Americans believe adults deserve a holiday basket just as much as children, while one in three confess to secretly raiding their kids' candy stash.

The candy company is aiming to strategically invest in diverse recycling technologies and circularity initiatives to achieve its packaging sustainability goals.

The brand talks about how younger consumer demographics directly inspired the making of the product, and how it selects its flavors.

The brand was founded by actor Martin Starr and multi-platinum musicians the Potash Twins.

To celebrate its retail expansion, the company partnered with chef, author, restaurateur and Iron Chef Cat Cora at Expo West

The startup transformed the confectionery trend into a $2M+ retail phenomenon in less than a year.