"We believe in putting the good stuff in the fun stuff. We remove the guilt and add the goodness. It's as simple as that. Even the healthiest and well-intentioned among us deserve a treat, and what's better than a nutritious cookie masquerading as a naughty one?" said Sung Park, FYXX Health's founder and CEO, whose own personal health scare forced him to change his diet.

A longtime innovator, Sung partnered with experienced dietician and nutritionist Stacy Kennedy, who spent 20 years as a senior clinician at Harvard Medical School teaching affiliate hospitals, to start FYXX Health. They set about reinvigorating the biggest offender in unhealthy foods — the snack industry — by offering the same great tasting products that our palettes, as well as our bodies, can enjoy and benefit from.

"We are bringing together two huge industries — the food industry and the supplement industry — that's our "sweet" spot — and there is huge potential to make a really positive impact in that space, for our own personal health, our collective health, and for the healthcare industry as a whole," Park said. 

The high-fiber, low-sugar, low-carb, gluten-free Vitamin Cookie is the latest innovation from FYXX Health, which already has a range of products, from cookies loaded with calcium to help bones, heart healthy cookies, immune boosting drink products, energy enhancing coffee powders, and candies made from carrots.

FYXX Health is run by a team of four, three of who are women, and all of whom believe in the power of food and nutrition to fuel their own diets and their family's diets too.

"As parents of picky eaters, isn't it reassuring to know that we can give our children a cookie, which instead of being packed with huge amounts of sugar, is loaded with key vitamins, minerals and a really healthy dose of fiber?" said Co-Founder and Head of Nutrition, Stacy Kennedy.