The Swedish Fish brand has partnered with TerraCycle to offer consumers a free, easy way to recycle their Swedish Fish packaging.
In addition to disposing of the brand’s packaging in an environmentally conscious way, every shipment of Swedish Fish packaging waste sent to TerraCycle earns collectors points that can be used for charitable gifts or converted to cash and donated to a non-profit, school or charitable organization of their choice.
“We’re excited to start this partnership with TerraCycle for our Swedish Fish brand,” said Mili Laddha, Mondelēz International associate director equity candy. “As part of Mondelēz International, we are on a mission to lead the future of snacking by creating snacks the right way for both people and the planet to love. We’re continuing to make progress and scale our efforts to deliver meaningful change.”
Through the recycling program, consumers can now send in Swedish Fish packaging to be recycled for free. Consumers can sign up on the TerraCycle program page and mail in the packaging waste using a prepaid shipping label. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products.
“The Swedish Fish brand is giving their consumers the unique opportunity to responsibly recycle their candy packaging,” said TerraCycle CEO and founder Tom Szaky. “Participants in this recycling program can have fun and enjoy their favorite sweet treat.”