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HARIBO launches Funtastic Mix

Gummy assortment features eight flavors, 15 shapes.

Haribo Funtastic Mix — Photo courtesy of HARIBO of America, Inc.

HARIBO of America is launching Funtastic Mix, a gummy mix that includes eight flavors and more than 15 playful shapes.

The new treat is Haribo’s first U.S. product with this number of shapes, flavors and colors in one pack, featuring double-colored and double-flavored gummies as well as triple-colored and triple-flavored pieces.

Funtastic Mix offers a variety of gummy textures, including traditional and soft-foam gummies, as well as several color and flavor combinations. They include Orange (orange), Blueberry (violet), Pineapple (white), Lemon (yellow), Black Currant (blue), Strawberry (pink), Apple (green) and Raspberry (red).

Funtastic Mix features more than 15 new characters and fan-favorite shapes, including caterpillars, crocodiles, flamingos, chameleons, dinosaurs, pacifiers, planes, racing cars, robots and lemonade bottles, to name a few.

For a century, HARIBO has delivered moments of joy to over 100 countries worldwide, and Funtastic Mix permanently joins the brand’s line up of more than 20 crowd-pleasing varieties.

Funtastic Mix is available at Walmart, CVS, Dollar Tree, Walgreens, Target, Five Below, Albertsons and Wakefern. It’s available in 4-oz. packs for a suggested retail price of $1, 5-oz. packs for $1.49 and 8-oz. packs for $1.99.

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Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served as managing editor of Cannabis Products magazine since March 2019, and is currently the editor-in-chief of Food Engineeering magazine. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.