SMASHMALLOW, maker of premium snackable marshmallows and crispy rice treats, is launching SMASHGUMMY, low-sugar gummies available in fruity and sour flavor profiles.

SMASHGUMMY contains 3 grams of sugar per serving and is made without sugar alcohols, stevia or IMOs and is instead sweetened naturally with organic cane sugar, monk fruit and allulose.  

Like all of SMASHMALLOW's products, SMASHGUMMY is free of top allergens, made with non-GMO ingredients and uses a kosher-certified bovine gelatin source – all while being free from carrageenan, artificial colors and flavors and corn syrup. The gummies will debut in two varieties:

• FRESH PICKED: A fruit-inspired medley of flavors including Strawberry, Cherry, Orange and Peach
• PUCKER UP: A sour mix including flavors such as Watermelon, Raspberry, Lemon and Green Apple 

"SMASHMALLOW has always been committed to creating permissibly indulgent snacks using the best real and natural ingredients possible, allowing consumers a chance to satisfy that sweet craving in a mindful yet delicious way," said founder Jon Sebastiani. "We are thrilled to bring a new option to our consumers that is in-line with our core values.

Sebastiani said it was important for the brand to balance taste without compromising the experience and expectations of the SMASH brand. That’s why it chose to sweeten naturally with organic cane sugar instead of stevia. The SMASH brand also worked within the recent FDA ruling on fibers and sugars to ensure its ingredient deck won't compromise those on the Keto diet or need to keep their blood sugar in check.  

“We believe we've created something truly differentiated yet complementary to our existing products and are incredibly excited about this new chapter in the SMASHMALLOW brand story,” he said.

SMASHGUMMY is available now on Amazon and at SMASHMALLOW.com with an S.R.P. of $3.29 per bag.