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Candy IndustryCandy ProductsNew Candy ProductsGummies & Jellies

Rotten launches its first product, Gummy Worms

The Gummy Worms will be available in both Original and Sour versions.

By Liz Parker Kuhn
Rotten launches its first product, Gummy Worms
September 27, 2023

Today, Rotten, the snack company on a mission to make better products for the worms and for the world, is introducing its first-ever product: Gummy Worms, available in Original and Sour versions. 

The brand's Original and Sour versions each have four flavors: Mischievous Mango, Barfin’ Blue Raspberry, Slobberin’ Strawberry, and Weirdo Watermelon, with a SRP of $30.00 per box on eatrotten.com.

Building off a love of ’90s gross-out culture, Rotten serves up a fresh take on all things disgusting with a low-sugar and eco-friendly snack that is guaranteed to #FeedYourFreak. Rotten’s packaging is designed entirely with compostable materials that are sure to rot and sustainable paper sources that come from FSC-certified forests.

With 72% of Americans looking to reduce their sugar intake, Rotten is aiming to provide products that are tasty, fun to enjoy, and a healthier alternative to traditional candy. Rotten’s Gummy Worms are made with 60% less sugar than the leading brand, no sugar alcohols or artificial sweeteners, no artificial sweeteners. 

KEYWORDS: Rotten

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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