Simply Good Foods has introduced a low-sugar candy bar and candy bites under its Quest brand.

Quest Candy Bites offer a bite-sized snacking experience for consumers seeking indulgent options that won’t compromise their nutritional goals. For those who are looking for a bar-sized treat, the Quest Candy Bar is suitable for everyday snacking occasions or as a dessert. 

"We are excited to launch Quest Candy Bites and Candy Bar, offering consumers the macros they are looking for, in a delicious bite-sized treat," says Linda Zink, chief marketing officer for the Quest brand at Simply Good Foods. "U.S. chocolate buyers are looking for mini-sized chocolate bars, and our goal is to help them satisfy their cravings without all the sugar and carbs, and never compromising on taste. Now more than ever, consumers are focusing on nutrition and wellness, but they still want that special treat or pick-me-up snack to get through the day."

Product flavors and nutritionals include:

  • Quest Gooey Caramel with Peanuts Candy Bites – Less than 1 gram of sugar, 5 grams of protein, and 1 gram of net carbs
  • Quest Fudgey Brownie with Almonds Candy Bites – Less than 1 gram of sugar, 5 grams of protein, and 1 gram of net carbs
  • Quest Gooey Caramel with Peanuts Candy Bar – 1 gram of sugar, 12 grams of protein, and 3 grams of net carbs

These products join the brand's lineup of better-for-you confections, including its Quest Peanut Butter Cups. Quest Candy Bites are available in 8-ct. boxes online at and in-store at retailers including Target, Tops Markets and Hyvee. Quest Candy Bars are available in single bars and 12-ct. boxes online and in-store at select specialty retailers including 7-Eleven, Vitamin Shoppe and GNC.