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Mars Wrigley launches new Halloween candy lineup

Mars Wrigley's 2020 candy lineup includes a sharpened portfolio of everyday favorites, classic Halloween varieties and new treats.

By Crystal Lindell
mars halloween
August 24, 2020

Mars Wrigley has launched its 2020 Halloween candy lineup, which includes a sharpened portfolio of everyday favorites, classic Halloween varieties and new treats.

Specifically, the company’s Halloween collection will feature:

New Products

M&M'S Chocolate Popcorn

M and M chocolate popcorn

 

 

 

 

 

 

 

M&M'S Creepy Cocoa Crisp

 

m and m creepy cocoa crisp

 

 

 

 

 

 

 

Returning products

Zombie Skittles

mars halloween

 

 

 

 

 

 

M&M'S Ghoul's Mix 

mars halloween

 

 

 

 

 

 

M&M'S Glow-in-the-Dark packaging

glow in the dark packaging

 

 

 

 

 

 

 

M&M'S, Snickers, Twix, Skittles, Starburst, 3Musketers and Milky Way widely available in multiple pack types, like fun size, to account for flexible celebrations this year whether that's trick-or-treating, gifting or celebrating with your favorite treats at home.

fun size
KEYWORDS: Halloween candy Mars Wrigley

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Crystal lindell sept 2020 002 author
Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.

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