GNT debuts Non-GMO Project Verified EXBERRY colors
Non-GMO portfolio eliminates need to secure independent non-GMO approval.
EXBERRY by GNT has created a portfolio of Non-GMO Project Verified colors that eliminates the need for manufacturers to secure independent non-GMO approval.
EXBERRY colors are clean-label concentrates made from non-GMO fruits, vegetables and plants. However, navigating the verification process for non-GMO products can be an expensive and time-consuming process for food and beverage manufacturers. The 20 EXBERRY products are certified by North America’s only third-party nonprofit verification initiative. It is the highest quality product labeling and certification system, assuring consumers that products have been evaluated for compliance by an independent party with measurement tools developed by industry experts.
Consumers find the Butterfly mark "highly meaningful" and use it as a benchmark when seeking out non-GMO products. The easily recognizable verification label allows manufacturers to reach a wider audience by sending a message of trust, transparency and authenticity to the consumer.
“As the food and beverage industry’s leading supplier of natural, plant-based colors, GNT strives to create a gold standard level of customer service," said Jeannette O’Brien, vice president, GNT USA. "This Non-GMO Project Verified portfolio reflects our mission to save manufacturers time and money by doing the heavy lifting for them.”
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