Dignitas, the esports vertical of New Meta Entertainment, Inc., had announced that the Mike and Ike brand will become the Official Candy Partner of Dignitas Fortnite, marking the first Fortnite-focused partnership for Dignitas.

"Mike and Ike candies are a fruity, chewy staple for gamers of all ages," said Deb Turoczy, senior manager consumer engagement, Just Born Quality Confections. "We are excited to be the Official Candy Partner of Dignitas Fortnite and continue to strengthen and grow our presence in the gaming and esports community."

Mike and Ike will sponsor fan-focused content, including a new "Sweet Plays" TikTok series, an "In The Mix" video series, and an upcoming competitive "Flavor Brawl" event. Each of these will feature fan-favorite members of the Dignitas Fortnite Collective, including Piero "pgod" Ramirez, Lucas "Dukez" Cardenas, Matthew "Mero" Faitel, Tyla "Tyla" Decker, Amber "AlarmingAmber" Pettinato. Fans of the Dignitas Fortnite crew can expect a packed slate of new content, stream experiences and Mike and Ike rewards.

"Our goal with Dignitas Fortnite has been to align with partners that are flavorful and additive to the gaming space as a whole," said John Spiher, SVP of partnerships, Dignitas. "We couldn't be happier to work alongside Mike and Ike as our first Fortnite-specific partner. They add a sweet new aspect to all we are building in the Fortnite space and are as dedicated to serving this community as we are."