Nielsen-Massey Vanillas has announced Bill Bond, a veteran food industry sales executive, is joining the company as v.p. of global sales. 

Bond comes to Nielsen-Massey from Eagle Family Foods Group, a $350 million branded, private label, canned milk and snacks company, where he served as v.p. of sales retail and channels. Prior to that, he was director of national sales and milk business development for The J.M. Smucker Company.

“We’re excited to have someone with Bill’s deep food industry expertise join our leadership team to head up sales,” said CEO Kirk Trofholz. “Bill’s extensive career experience in branded food sales initiatives, including targeted channel programs, product innovation and in-store retail expansion, make him the ideal person to lead the sales function at Nielsen-Massey as we pursue our strategy for growth.”

“I’m excited to join the Nielsen-Massey team and to leverage this world-class brand to drive sales across all key channels,” Bond said. “I look forward to working closely with current and new customers to demonstrate how Nielsen-Massey’s pure, natural vanilla extracts and flavor products can differentiate their brand and grow their business.”