Cheez-It is unveiling Cheez-It HQ, a new one-stop-shop for fans to purchase exclusive product offerings, along with an assortment of Cheez-It-themed merchandise and apparel.

Starting today, fans can visit CheezItHQ.com to shop exclusive products, merchandise and apparel – including limited-time Cheez-It flavors, fanny packs, fleece blankets, hoodies, aprons and more.

In celebration of the website launch, Cheez-It also released an all-new Cheez-It Extra Toasty Superfan 4-Pack for a limited time on Aug. 11. The pack features original Cheez-It Extra Toasty and three brand new, never-before-enjoyed takes on the fan-demanded flavor:

• Cheez-It Extra Toasty Extra Cheesy offers the signature toasty taste with even more of the Cheez-It cheesy goodness you love.
• Cheez-It Extra Toasty Extra Spicy perfectly balances spicy flavor from a hint of paprika, wrapped in a burst of toasty goodness.
• Cheez-It Extra Toasty Cheddar Jack perfectly combines the cheesy, marbled taste of Monterey Jack with the tang of Cheddar Cheese, all with an extra toasty bite.

"The Cheez-It brand is always looking for new ways to connect with fans, and through this online shopping experience we're offering consumers a new platform to enjoy everything they love about Cheez-It in a fresh, exciting way," said Jordan Narducci, director of global direct to consumer eCommerce at Kellogg's, which owns the Cheez-It brand. "This Direct-to-Consumer site gives us the opportunity to bring future food innovations to market faster than ever before, while also collecting feedback from our consumers in real time."

For more information on new food and apparel drops, sign up at CheezItHQ.com and be sure to follow @CheezIt on Instagram, Twitter and check out Facebook.com/CheezIt.