Guittard Chocolate Co. has launched Beyond Sugar chocolate — a line designed to unite the artistry of chocolate making with evolving dietary awareness. 

The keto- and paleo-friendly line includes a baking chip sweetened with organic coconut sugar, and a 100% cacao chocolate chip that celebrates cacao's naturally bold character. Guittard's Beyond Sugar line will be available for purchase directly through beginning March 2021 and at Whole Foods Market stores and other retailers nationwide beginning this summer.

The Beyond Sugar line includes:

  • Santé 72% cacao dark chocolate chips: Keto and paleo-friendly, no sugar alcohols and sweetened with coconut sugar, they contain 1 gram net carbs, 5 grams fiber, 2 grams sugar per 15-gram serving size.
  • 100% cacao unsweetened chocolate baking chips: Keto and paleo-friendly, the contain no added sugar.

Guittard's 100% cacao unsweetened baking chips invite a vibrant expression of cacao that is friendly for keto, paleo, and plant-based diets. These baking chips are the second of Guittard's 100% cacao offerings, joining their 100% cacao unsweetened baking bars with a new bean blend, equally well suited for baking and snacking.

“Our Beyond Sugar chocolate was developed as a response to our consumers’ evolving needs and wants,” said president Gary Guittard. "This new collection aims to celebrate flavor in its purest form while providing solutions that fit a variety of lifestyles — be it keto, paleo, plant-based, or simply a desire to eat products that are simple and delicious."

Both of the Beyond Sugar products will be sold packaged in bags made from 24 percent post-consumer recycled material, a reflection of Guittard's commitment to minimizing the company’s environmental footprint. 

The Beyond Sugar retail line also aligns with the company's new Mindful Choices category of innovative chocolate products for professionals and joins the rest of its offerings in commitment to its company-wide Cultivate Better initiative — a platform that invests in growing and sourcing for taste and quality to deliver sustainable and long-term value to cocoa-growing communities and farmers in honor of the company's resolution to craft for flavor.