Endangered Species Chocolate (ESC) and Lily’s have both launched baking chips to meet the needs of consumers looking to avoid dairy and high sugar content, respectively.

ESC has launched Oat Milk + Dark Chocolate Premium Baking Chips, which are made with real, gluten-free oats and 55 percent cocoa.

“When we launched the Oat Milk Chocolate Bars earlier this year, the consumer response was overwhelmingly positive to the dairy-free alternative,” said Whitney Bembenick, ESC’s director of marketing and innovation. “Customers love the lower sugar content and the sweet, creamy taste that oat milk brings to the table, and with no ingredient substitutes in any of our products, it is by far the better-for-you alternative. We wanted to replicate these benefits found in the oat milk chocolate bars and bring them to the baking aisle to change baked goods for the better.”

ESC looked at a variety of plant-based milks when creating the new offering, but the company said nothing compared to the flavor profile that oat milk provided. Since its launch in January 2020, the Oat Milk Chocolate Bar line has been the most successful new product launch in the company’s history. 

Lily's recently added White Chocolate Style and Chocolate Salted Caramel to its line of baking chips. The new varieties have 1g or less of sugar per serving and are made with non-GMO and certified gluten-free ingredients. 

The Chocolate Salted Caramel Baking Chips offer the perfect balance of salty and sweet, while the White Chocolate Style Baking Chips will inspire home cooks to branch out in their baking.

"Baking chips are often how consumers first experience Lily's, so we are thrilled to introduce these new and delicious offerings into our baking chocolate lineup," said Cynthia Tice, founder of Lily's. "Our goal has always been to inspire people to live a sweeter life, and in the past couple months our team has been moved by the creative baking we have seen. We continue to listen to our fans and use that inspiration to give them what they need and desire, while still helping to limit overall sugar intake."