In celebration of Self-Care Awareness Month this September, Mars Wrigley’s Starburst brand is releasing limited-edition All Pink #DoYou Challenge calendars that focus on embracing self-love through activities that engage the mind, body and soul.

The Starburst All Pink #DoYou Challenge calendars feature 30 days of self-love challenges, inspirational messages, special surprise items, and plenty of Starburst All Pink — all of which are carefully curated behind secret numbered windows so fans can practice self-love and treat themselves like a pink Starburst each day.

“Over the years, we’ve seen our fans use ‘being treated like a pink Starburst’ as a synonym for feeling special, empowered and loved,” said Justin Hollyn-Taub, senior director, U.S. fruit snacks for Mars Wrigley. “Starburst has long been a brand that embraces the act of self-care and self-love, and we’re proud to know our beloved pink Starburst has come to stand as a symbol for that. It is our hope that our calendars actively deliver better moments, more smiles and inspire our fans to always find a moment in their day to celebrate themselves and embody what it means to be a pink Starburst – even beyond our 30-day challenge.”

The Starburst All Pink #DoYou Challenge calendars will go on sale Monday, Sept. 28 on for $0.99 on a first come, first served basis. Once sold out, fans will be able to interact with our self-love challenge online and practice self-love at their own pace.