search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • HOME
  • NEWS
  • PRODUCTS
    • CHOCOLATE
    • NEW PRODUCTS
    • GUMS & MINTS
    • GUMMIES & JELLIES
    • HARD CANDY
    • LICORICE
    • NOVELTY CANDY
    • CANNABIS CANDY
    • FRUIT & NUT CANDY
  • INGREDIENTS
    • SWEETENERS
    • FLAVORS & COLORS
    • CHOCOLATE INGREDIENTS
    • FRUITS & NUTS
    • NUTRITIONAL
    • FUNCTIONAL
  • EQUIPMENT
    • PROCESSING
    • PACKAGING
  • EXCLUSIVES
    • GLOBAL TOP 100
      • SUBMIT YOUR COMPANY
    • SWEET 60
    • STATE OF THE INDUSTRY
    • RETAILERS
    • MANUFACTURERS
  • TRENDS
    • SUSTAINABILITY
    • BETTER-FOR-YOU
    • SUGAR-FREE
    • VEGAN
  • DIRECTORY
  • MORE
    • BLOG
    • ENEWSLETTER
    • VIDEOS
    • PODCASTS
    • STORE
    • WEBINARS
    • CONTACT
      • CONNECT
    • ADVERTISE
    • EVENTS
      • Sweets & Snacks Expo
  • Back to SFWB
Candy IndustryCandy ProductsNew Candy ProductsChocolate Products

Frankford Candy introduces Kellogg’s cereal Easter treats

Bunnies, eggs available at retailers nationwide.

Rice Krispies bunnies_web.jpg
Apple Jacks bunnies_web.jpg
Rice Krispies eggs_web.jpg
Rice Krispies bunnies_web.jpg
Apple Jacks bunnies_web.jpg
Rice Krispies eggs_web.jpg
February 28, 2022

Frankford Candy and Kellogg's are teaming up to bring two family-favorite cereals to the Easter candy aisle with the launch of three new treats. 

The new Rice Krispies Milk Chocolate Rabbit, Apple Jacks White Candy Rabbit and Rice Krispies Milk Chocolate Eggs are available now for a limited time at retailers nationwide and online.

"At Frankford Candy, we've been helping people celebrate Easter with classic chocolate bunnies and eggs for 75 years," said Molly Jacobson, director of business development at Frankford Candy. "If you love the crunchy goodness of Kellogg's Rice Krispies and the sweet, delicious apple and cinnamon flavor of Apple Jacks, you'll want to try the newest additions to our Easter candy lineup before they're gone."

The three new Kellogg's products joining Frankford Candy's Easter lineup include:

The Rice Krispies Milk Chocolate Rabbit combines original Rice Krispies cereal with milk chocolate in a rabbit shape for a tasty, crispy and crunchy Easter treat. The Rice Krispies Milk Chocolate Rabbit is available in a 1.6-oz. individual size at a suggested retail price of $2.50 at Walmart and Five Below stores nationwide. It also is available in a 5-oz. individual size at a suggested retail price of $4.99 at Menards, Giant Eagle and H-E-B stores nationwide, as well as online at Amazon and FrankfordCandy.com.

The Apple Jacks White Candy Rabbit brings the classic apple and cinnamon flavor of Apple Jacks cereal to the Easter candy aisle in a creamy white candy rabbit shape. The Apple Jacks White Candy Rabbit is available in a 1.6-oz. individual size at a suggested retail price of $2.50 at Walmart and Five Below stores nationwide, as well as online at Walmart.com, Amazon and FrankfordCandy.com.

The Rice Krispies Milk Chocolate Eggs are crispy, crunchy half-inch eggs made with milk chocolate and original Rice Krispies cereal. The Rice Krispies Milk Chocolate Eggs come in a 5-oz. package designed to resemble a cereal box at a suggested retail price of $4. The product is available at CVS and Wegmans stores nationwide, as well as online at Amazon and FrankfordCandy.com.


KEYWORDS: easter candy Frankford Candy Kellogg's licensed candy

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Top 50 Snack and Bakery Companies
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry

 

More Videos


Get Connected!

FACEBOOK x YOUTUBE LINKEDIN

Connect with us on Twitter, Facebook, YouTube, or LinkedIn to receive updates and to network with other industry professionals just like you!


Related Articles

  • Frankford Candy introduces PEBBLES Bites

    Frankford Candy introduces PEBBLES Bites

    See More
  • Frankford Pumpkin Spice Hot Chocolate Bomb

    Frankford Candy introduces Pumpkin Spice Hot Chocolate Bomb

    See More
  • Haribo Easter 2021

    HARIBO introduces Easter treats

    See More

Related Products

See More Products
  • 51eNJ8Ww34L__SX310_BO1,204,203,200_.jpg

    Engineering Aspects of Cereal and Cereal-Based Products

  • ICC-Handbook-2nd-ed_-Website-Scan-200x300.jpg

    The ICC Handbook of Cereals, Flour, Dough & Product Testing, Second Edition

  • Chocolates and Confections: Formula, Theory, and Technique for the Artisan Confectioner, 2E

See More Products

Events

View AllSubmit An Event
  • September 11, 2025

    State of the Candy Industry: 2025

    On-Demand Analysis shared during Candy Industry’s exclusive annual coverage dives into top trends shaping the confectionery world—including supply chain challenges. An industry expert will walk through key insights and predictions for both manufacturers and retailers, highlighting consumer preferences and emerging product trends.
View AllSubmit An Event
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing