Stuffed Puffs is launching its first integrated national TV ad campaign, "Fluffing Delicious,” set to run across broadcast, digital and social channels throughout the 2021 summer season.

Directed by Max Sherman and produced by Anonymous Content, "Fluffing Delicious" illustrates the painfully honest truth of those family camping vacations. While these trips are filled with fun and help create cherished memories, they can also highlight the realities of camping with kids. Parents know that kids can make life more complicated, but thanks to Stuffed Puffs, at least s'mores can make life just a little easier (and sweeter).

"It only makes sense to have our first national commercial around a campfire since that's where the idea of Stuffed Puffs was born," says Michael Tierney, CEO and founder of Stuffed Puffs. "We're excited to bring Stuffed Puffs to a bigger audience this season in collaboration with our partner Marshmello. We can't wait to watch this campaign help people discover Stuffed Puffs and have the best s'more of their life."

The "Fluffing Delicious" campaign officially will broadcast nationally, including airtime during ABC's 'Jimmy Kimmel Live.’ The campaign will continue to be amplified across digital and social platforms throughout the summer. Featuring a cameo from well-known music producer and artist, Marshmello, the three :06-:30 second spots include:

• Toss Out: Cross chocolate bars off your shopping list because prominent music producer and artist, Marshmello, shows a family how to have a "happier" time.
• In the Bushes: Sometimes you just need a moment alone to indulge.
• Cool Dad: Nothing's quite as good as a bad dad joke. Well, except for Stuffed Puffs Filled Marshmallows.

Chocolate-filled marshmallows were introduced to the nation in 2019 and in a little over two years, Stuffed Puffs built its own 150,000 -sq.-ft. manufacturing facility to meet product demand. Now, with its first integrated national TV campaign debuting, the brand is giving away 5,000 Stuffed Puffs Filled Marshmallows for free while supplies last.

On Thursday, May 20 at 12 p.m. EST, head over to stuffedpuffs.com/giveaway to win a physical coupon to redeem a free bag of any 8.6-oz. bag of Stuffed Puffs Filled Marshmallows at available retailers nationwide, while supplies last.

Stuffed Puffs' collection of flavors includes Classic Milk Chocolate, Chocolate-on-Chocolate, and Cookies 'n Creme — all available in retailers nationwide and on stuffedpuffs.com.