Butterfinger’s Halloween promotion encourages fans to be a little devious, as long as they confess.
For the second Halloween in a row, the Butterfinger Investigators (BFI) are on the case, asking fans to admit their guilt of swiping the crispety, crunchety, peanut-buttery, irresistible candy bar from friends and family for the chance to win a $25,000 grand prize.
To enter the "Turn Yourself In" sweepstakes promotion from now until Monday, Nov. 8, sticky-fingered Butterfinger thieves simply register at www.Butterfingercasefiles.com and upload a "mugshot" (selfie) photo using one of the custom five mugshot templates and interactive stickers showcasing their Halloween spirit.
"We are excited to bring back the Turn Yourself In promotion for a second year in a row," said Miguel Zorrilla, senior marketing director, Butterfinger. "The world of the Butterfinger Investigators has been really resonating with our passionate fans. Since Butterfinger is so unique and irresistible, we expect to see even more Butterfinger thieves come forward this year and admit their guilt this Halloween season."
Fans looking to participate can go to www.Butterfingercasefiles.com and complete the registration form and submit a mugshot (selfie) for entrance to the sweepstakes. Then, fans who share the mugshot on Facebook and/or Twitter and invite their Butterfinger accomplices to submit their mugshot (selfie) as well can obtain up to five additional entries.
Only consumers aged 13 year and older in the US are eligible for entry. For full contest rules, please visit www.Butterfingercasefiles.com/en-us/Rules
Fans will be able to witness BFI Agents Hugh Dunnit and Ali Byes capturing Butterfinger perps in two new "crime scenes,". The brand will share 15 creative ads on national TV and YouTube.