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Candy IndustryCandy ProductsNew Candy ProductsChocolate Products

Reese’s introduces organic peanut butter cups

Organic cups will be available in milk, dark chocolate.

Reese's organic peanut butter cups
February 23, 2021

The Reese's brand is introducing Organic Reese's Peanut Butter Cups available in dark and milk chocolate this month.

The Reese's brand is finding ways for everyone to enjoy that same sought-after taste. From Big Cups with Pretzels, THiNS, Zero Sugar, Reese's Crunchers, Dark, Mini Cups, Dark PB Cups, Mini Cups, Crispy Crunchy Bar, Nutrageous Bar, Outrageous Bar — the brand is officially inviting organic eaters to join the party. 

"We're continuing to expand our product line so there is a Reese's cup for nearly everyone," said Eric Newton, brand manager Reese's Organic. "When consumers go down the candy aisle or shop online, we want everyone to have an option to choose from, and we aren't settling until everyone can enjoy a Reese's product."  

Organic Reese's Peanut Butter Cups will be available nationwide beginning February 2021 in a 1.4-oz. pack (S.R.P.: $1.99). Organic Reese's Peanut Butter Cups are certified USDA Organic, Non-GMO Project Verified and Rainforest Alliance Certified.

Also available in a new organic offering for our fellow chocolate-lovers is Organic Hershey's milk chocolate and special dark chocolate bars in a 1.55-oz. pack (S.R.P.: $1.99) also coming to shelves this month.

KEYWORDS: Hershey organic candy Reese's

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