Nassau Candy is launching an exclusive packaged line under the Clever Candy brand at the 2022 Sweets & Snacks Expo (Booth 11948).
The expansion of the Clever Candy range offers retailers and their customers a new way to enjoy playful and whimsical confections.
The inaugural products in Nassau Candy’s Clever Candy line are packaged versions of the company’s Sour Sidekicks, which were introduced earlier this year in bulk only. Sour Sidekicks are feature a chewy texture, vibrant colors, intense frutiy flavors, and a sour sugar coating. Sour Sidekicks will be offered in a 5-oz. peg bag and 3-oz. theater box.
Geared towards the super-visual Generation Alpha, the Clever Candy packaging is graphically engaging and interactive. Both the peg bag and theater box feature the brand’s signature “splats” in vivid colors with the Sidekicks candy characters in playful poses. While customers are snacking, they can engage with the riddles and jokes on the package, adding to the entertaining experience.
“Our Clever Candy bulk line is wildly popular, so it only made sense to offer the beloved bulk confections in a packaged line,” said Andrew Reitman, executive president, national branded confections for Nassau Candy. “This offers additional merchandising options for our current bulk customers, while opening up the fun and flavor of the Clever Candy experience to a whole new retailer and customer base.”
Plans are already in place to quickly expand the Clever Candy packaged line to include additional bulk favorites. The next phase of the packaged rollout will include Fishie Friends, in both red and assorted colors/flavors. Following Fishie Friends will be packaged versions of gummy Bestie Bears, single colors/flavors, as well as assorted. Package design will be consistent across all offerings, allowing retailers to create visually stunning and impactful merchandising displays.