Ferrara has introduced a Very Berry vareity of its Nerds Gummy Clusters, which won the Most Innovative New Product Award in the Non-Chocolate category at the 2022 Sweets & Snacks Expo.
Nerds Gummy Clusters feature crunchy and tangy mini Nerds surrounding a fruity gummy center. Building on the success of the 2020 launch of Rainbow Gummy Clusters, Nerds introduced the Very Berry variety.
Each year, the Sweets & Snacks Expo invites retail and category thought leaders to evaluate more than 300 innovations. Participants honor 55 products across 11 categories, including the Best in Show and Seasonal. Each product is evaluated based on innovation, taste, packaging and its ability to sell.
"This honor reinforces the excitement that consumers have been sharing with us about Nerds all year," said Greg Guidotti, chief marketing officer at Ferrara. "We hoped candy fans would be as excited about Nerds Very Berry when we were developing it, and it's an honor to know they clearly are. This Most Innovative New Product Award is a testament to the innovation taking place at Ferrara."
The product is available in two sizes: a 3-oz. share pack, with a suggested retail price of $1.48, and an 8-oz. standup bag, with a suggested retail price of $2.48.