Ibotta CMO Rich Donahue talks about how the Big Game can affect consumer purchasing, and how manufacturers can leverage the event for their television ads.
The 30-second commercial is expected to air during the second quarter and will not only feature a fresh look at the Nerds characters, but will engage all the senses.
Ferrara Candy Co. (Booth 21928) will introduce innovations in the sugar confectionery and cookie categories during the 2021 Sweets & Snacks Expo, set for June 23-25 in Indianapolis, Ind.
Brand asked fans to build contraptions to shake and pour a box of Nerds.
April 14, 2021
The contest asked participants to create a Rube Goldberg Machine, a chain-reaction contraption that accomplishes a simple task in a complicated and hilarious way, to shake and pour a box of Nerds.
Gummy Clusters feature gummy center coated with mini Rainbow Nerds.
January 18, 2021
The Nerds brand is partnering with “Stranger Things” actor Gaten Matarazzo and his fans to hypothesize on the stranger-than-life origins of the brand's latest multi-texture invention – Gummy Clusters.