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Candy IndustryCandy ProductsNew Candy Products

Laffy Taffy introduces Tropical LAFF BITES

The treats come in 2-oz., 3-oz., and 6-oz. sizes.

Laffy Taffy introduces LAFF BITES TROPICAL
April 20, 2022

Laffy Taffy has released LAFF BITES Tropical.

LAFF BITES are dual-textured, combining taffy with a tropical flavor drop in the center, wrapped in a crunchy, hard candy shell. Tropical LAFF BITES are available in convenience, drug, value/dollar and Walmart stores nationwide in three sizes: 2-oz. single pegs with a suggested retail price of $1.29; 3-oz. pegs with a suggested retail price of $1.39; and 6-oz. pegs with a suggested retail price $2.69. LAFF BITES are also available in “GONE BANANAS!” banana- only bags and assorted bags with four flavors including Cherry, Strawberry, Green Apple, and Blue Raspberry.

“Our newest flavor innovation comes as consumers seek unique flavors beyond traditional fruit," said Dave Foldes, marketing director of Laffy Taffy at Ferrara Candy Co. "Tropical varieties are trending and desired year-round, and the innovative bite-size form of poppable LAFF BITES has allowed us to provide fans with a way to enjoy these new flavors across many occasions, including on-the-go eating."

This Teacher Appreciation Week, Laffy Taffy is sharing gratitude with 500 of America’s funniest teachers and celebrating the launch of Tropical LAFF BITES by delivering a taste of the tropics in complimentary candy care packages.

“We’re excited to officially launch LAFF BITES Tropical in a meaningful way that allows us to share thanks and warm, tropical laffs with deserving teachers across the country,” Foldes said. “Laffy Taffy is all about spreading joy and laffs, something we have in common with America’s funniest teachers. They will be among the first to enjoy this new taste of the tropics and we hope it will inspire more laffs in the classroom and beyond.”

The first 100 teachers between May 2-6 who share their favorite joke and register at LaffyTaffyTeacher.com will receive a LAFF BITES Tropical Care Package. Daily giveaways start at 6 p.m. ET, while supplies last. Teachers can enter themselves, and parents and students can join the fun and show their appreciation by nominating a funny teacher to receive a care package. All teachers who receive care packages from Laffy Taffy will also be entered for a chance to win a grand prize of $5,000 to use for a vacation to a tropical destination. Care packages include the brand’s just launched LAFF BITES Tropical candy and a Laffy Taffy joke book, so teachers can share tropical-themed laffs with their class. Terms & conditions apply.




KEYWORDS: Ferrara marketing candy taffy

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