The Peeps brand is offering consumers the chance to customize its famous Marshmallow Chicks heading into the spring holidays. 

The company has launched My PEEPS, which allows fans to create made-to-order personalized Marshmallow Chicks. 

The new Chicks can be customized to taste, with a variety of chocolatey and sweet dipping options such as sprinkles, cookies, toasted coconut and more. This exclusive offering is now available on while supplies last. 

"Year after year, we've seen our fans take classic Peeps Chicks to the next level by adding their own dips and toppings, which sparked the idea to create a convenient new way for fans to enjoy our Marshmallow candies exactly to their liking," said Caitlin Servian, brand manager for Peeps. "With so many tasty and colorful combinations to choose from, Peeps fanatics can gift themselves – or a fellow Peeps lover – with the ultimate Peeps treat this Spring."

These personalized Peeps will be available while supplies last to add even more "Peepsonality" to Easter family celebrations and springtime traditions. Retailing at $29.95, fans can customize a dozen (2 x 6-ct. boxes) Chicks by choosing one of each of the following:

  • Classic Peeps Marshmallow Chick color (yellow, pink or blue)
  • Preferred chocolatey dip (milk, dark or white)
  • Layer of sweet dippings (Round Confetti Sprinkles, Nonpareil Sprinkles, Crushed Cookie, Crushed Pretzel, Chocolate Chips or Toasted Coconut)