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Candy IndustryCandy ProductsNew Candy Products

Peeps introduces Harry Potter-inspired Butterbeer flavor

The new candy is available exclusively at Walmart.

By Candy Industry Staff
Peeps Harry Potter Butterbeer
Courtesy of Peeps
March 17, 2026

Inspired by the beverage, Just Born's Peeps brand is debuting Harry Potter Butterbeer Flavored Marshmallow Chicks, its newest limited-edition flavor in classic fluffy Peeps form, it says.

The new candy is available exclusively at Walmart in time for Butterbeer season, and is suitable for Easter baskets, snacking, and even themed movie nights, the company adds.

Butterbeer is still a popular candy and snack flavor, years after the Harry Potter books and movies were published and released. This year, Goldfish brought back its Butterbeer Grahams, Hershey Kisses brought back its the flavor (this time in a new stand-up pouch), and SkinnyPop (also a Hershey brand) rereleased its sweet popcorn iteration, first seen last year. 


Related: Peeps goes bold with new lineup

KEYWORDS: Harry Potter Just Born marshmallow candy marshmallows Peeps Walmart

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