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Bazooka celebrates Father's Day with 'dad joke' campaign

Campaign recruits four celebrities who love "dad jokes."

Bazooka celebrates Dad Jokes and its 75th anniversary with celebrity PSA campaign on Father's Day
June 1, 2022

Bazooka Candy Brands is giving "dad joke" enthusiasts a chance to celebrate through another Father's Day campaign.

Springboarding off the successful Bazooka Dad Joke campaign in 2021, Bazooka has enlisted four new celebrities who share a common love of dad jokes: Jerry Springer, David Hasselhoff, Cedric the Entertainer and Brett ‘Hitman’ Hart. These celebrities will offer their support through videos appearing on Bazooka’s Instagram and Facebook accounts.

The campaign launches May 23 and will continue through Father’s Day. From June 1 to 8, eligible fans can enter a sweepstakes for a chance to win an assortment of Bazooka Bubble Gum and a personalized celebrity shout-out for their dad on Father’s Day. To enter, fans are encouraged to follow Bazooka on Instagram (@TheRealBazookaJoe) and follow the instructions in the sweepstakes post.

“After a successful launch in 2021, we’re excited to mark the second year of our Celebrity Dad Joke PSA campaign, with fresh new talent,” said Rebecca Silberfarb, VP of brand marketing at Bazooka Candy Brands. “This campaign allows us to build on our legacy of classic humor and continue to make an impact on the American pop culture landscape. We invite dad joke enthusiasts across the country to get in on the fun and celebrate Father’s Day with us because this year, no dad joke lover laughs alone!"

KEYWORDS: bazooka candy brands marketing campaign marketing candy

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