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Hershey teams up with UGG to create sweet new shoe collection

New Kids collection features styles inspired by Twizzlers, Reese's and Hershey's Kisses.

By Crystal Lindell
UGG Hershey
Featuring three renowned Kid’s UGG styles, the shoes are inspired by three iconic Hershey Co. candies: Hershey's Kisses, Reese's, and Twizzlers.
November 24, 2020

The latest UGG collection is pretty sweet. The company paired up with Hershey to launch the UGG Candy Collection.

Featuring three renowned Kid’s UGG styles, the shoes are inspired by three iconic candies: Hershey's Kisses, Reese's, and Twizzlers.

Drawing bubbly design cues inspired by the red, orange and silver wrappers of each treat, UGG updated their heritage kids' styles with Twizzlers, Reese's and Kisses logo prints and confectionary characteristics.

The shoes were launched as part of the kids' Classic Short, kids' Neumel, and infants' Bixbee.

The shoes were launched exclusively at the Foot Locker family of brands, which includes Kids Foot Locker, Foot Locker, Footaction and Champs Sports. Although they launched less than a month ago, some styles already sold out, so anyone who’s interested should probably order soon.

The new collection reimagines the Neumel with sparkly metallic leather, mirroring the famous Kisses wrapper; and warm orange and brown suedes for the Reese's iteration, with a heel counter reminiscent of the iconic peanut butter cup. The collection also updates the UGG Classic boot with vibrant red suede inspired by the twisted Twizzlers treat.

Available in sizes for big kids and toddlers, each style is lined in cozy UGGplush, offering the brand's signature soft feel, and everything else a kid can dream of — seamless wearability, lasting design, and a Treadlite by UGG outsole for all-day play, comfort and style.

The UGG Candy Collection is available in stores and online at Kids Foot Locker, Foot Locker, Footaction, and Champs Sports nationwide.

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Crystal lindell sept 2020 002 author
Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.

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