Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Bakery ProductsNew Snack and Bakery ProductsCookies

Ferrara teams up with Space Jam: A New Legacy to launch Ultimate All-Star Candy-Cookie Collaboration

Company goes for a slam dunk with new limited-edition packaging from Keebler and more to accompany the new film.

Ferrara teams up with Space Jam: A New Legacy to launch Ultimate All-Star Candy-Cookie Collaboration
June 8, 2021

Company: Ferrara

Website: www.ferrarausa.com

Introduced: June 2021

Distribution: National

Suggested Retail Price: $1.30-$9.94

Product Snapshot: With a property this iconic, Ferrara is making sure its snack time favorites hit the court with swagger for the upcoming release of the Warner Bros. Pictures live-action/animated film Space Jam: A New Legacy. Ferrara is celebrating the reunion of the Tune Squad with a limited-edition all-star candy and cookie lineup from Trolli, Keebler, NERDS, and SweeTARTS. These treats are sure to make fans feel like they are part of the team, alongside MVPs like Bugs Bunny, Lola Bunny, and four-time basketball champion and global icon LeBron James. 

The new Tune Squad is perfecting its game and Ferrara made sure to give its candy and cookie lineup the same treatment. The limited-time, loveably Looney snacks feature out-of-this-world new packaging, a special edition Trolli Space Jam Sour Sneaks offering, and an interactive game that lets players shoot hoops with the Tune Squad for a chance to win epic prizes. 

"We know we picked the winning team when we partnered with Space Jam: A New Legacy to give fans everywhere the ultimate candy and cookie lineup for this legendary movie experience," said Lauren Ruis, senior manager of brand experience at Ferrara. "From Trolli to Keebler, NERDS and SweeTARTS, our collection proves that our sweet snacks can be team players without sacrificing their individuality—just like Bugs Bunny and the rest of the Tune Squad." 

Widely available at retailers through mid-July, the seven limited-edition treats include: 

  • Trolli Sour Sneaks x Space Jam: A New Legacy feature a left and a right shoe, each pair comes in a combo of flavors: Lime-Raspberry, Lemon-Berry Punch and Strawberry-Blackberry. These Sneaks deliver sweet kicks with a sour slam. 
  • Trolli Sour Brite Crawlers x Space Jam: A New Legacy are multi-flavored gummy worms covered in a tongue-twisting sugary goodness, striking the perfect balance of sweet and sour in every bite. The Original flavors include an assortment of combinations: Cherry-Lemon, Strawberry-Grape and Orange-Lime. 
  • Keebler Chips Deluxe Original x Space Jam: A New Legacy feature Keebler's signature extra-thick cookies, stuffed with tons of chocolate chips. SRP ranges from $2.79-$3.29 for a 12.6 oz. family pack. 
  • NERDS Big Chewy x Space Jam: A New Legacy are the tastiest titans. A nerdy adventure with flavor that brightens. Orange, lemon, strawberry and grape pack a punch. Their insides are chewy, their outsides have crunch. 
  • SweeTARTS Mini Chewy x Space Jam: A New Legacy deliver the classic SweeTARTS flavor fusion in a chewy, coated candy that floods the taste buds with tangy flavor in an amazing way. Tiny in size but big on taste, Mini Chewy SweeTARTS provides a mouth-awakening sensation that's equal parts sweet snack and entertainment. 
  • SweeTARTS Cherry Punch Soft and Chewy Ropes x Space Jam: A New Legacy take the classic flavor fusion a step further—creating bendable fun that's licorice and SweeTARTS all in one. Chewy with a fruit-punch filling, SweeTARTS Ropes explodes with a mouthwatering maze of texture and taste that makes candy lovers go crazy. 
  • Space Jam: A New Legacy  Sweet Variety Treats are for fans who are craving both cookies and candy and can't decide. This limited-edition 28 count variety pack includes Keebler Fudge Stripes Minis Original, Keebler Chips Deluxe Mini Cookies, Trolli Sour Brite Crawlers Mini, and SweeTARTS Cherry Punch Ropes and can be found exclusively at Walmart stores and on Walmart.com this summer. 

To keep the fun going, Ferrara is launching the Sweet Slam promotion. Scan the QR code on the limited-edition packaging or displays with a phone to unlock an exclusive sweet slam dunk game. Players can throw down with LeBron, Bugs and Lola, choose one of four candy & cookie themed basketballs, and try to pull off the biggest dunks to get the highest scores. By playing, fans can enter to win one of thousands of Space Jam: A New Legacy prizes like customized basketballs, hoops, and even the chance to get a customized illustration of yourself with the Tune Squad. 

KEYWORDS: Ferrara Keebler movie partnership

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Snack Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Bakery Products
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Cartoon of two men driving a pink convertible car

Crumbl founders step down from company leadership

Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

Sweets & Snacks Expo wins big in Las Vegas

Sweets & Snacks Expo concludes its first year in Vegas

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Ferrara Space Jam

    Ferrara partners with ‘Space Jam’ sequel on themed treats

    See More
  • Q&A: ReGrained teams-up with Puratos for exclusive collaboration

    Q&A: ReGrained teams-up with Puratos for exclusive collaboration

    See More
  • Mars teams up with Milk Bar's Christina Tosi to create limited-edition cookies inspired by M&M'S Crunchy Cookie. The cookies and the packaging for the new M&M's is pictured here.

    Mars teams up with Milk Bar's Christina Tosi to create limited-edition cookies inspired by M&M'S Crunchy Cookie

    See More

Related Products

See More Products
  • Organic Production and Food Quality: A Down to Earth Analysis

See More Products

Events

View AllSubmit An Event
  • June 14, 2012

    Building a Regulatory Strategy for Marketing Food Supplements in Europe: The key steps to a successful product launch

    Highlights of the event include:clarifying the EU regulatory framework for food supplements and identifying what is not harmonised across the EU: vitamins, minerals, herbs and other bioactive substances among others.
View AllSubmit An Event
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing