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Candy IndustryCandy ProductsChocolate ProductsCandy Industry News

Fannie May launches FM Artisan by Norman Love

October 19, 2011


Fannie May has aligned with famed pastry chef and chocolatier Norman Love to launch an ultra-premium line of chocolates, FM Artisan by Norman Love.

FM Artisan features handcrafted chocolates that will be available in unique flavors, from Madagascar bourbon vanilla to candy apple, in vibrant colors and designs, making each piece an edible work of art.

"As a brand that prides itself in the quality of our confections and the finest ingredients used in our products, it was a natural progression for Fannie May to develop an ultra-premium line of chocolates," explains Terry Mitchell, president of Fannie May, which is a subsidiary of 1-800-FLOWERS.COM, INC. (FLWS). "We look forward to sharing these unique selections with our long-time, loyal customers, and introducing Fannie May to new palates."

FM Artisan by Norman Love are available in four-ct., 12-ct. and 25-ct. gift boxes ranging from $9.99 to $49.99.

"Keeping in line with this tradition of excellence and rich history, I was inspired by familiar and classic flavors, to introduce an ultra-premium series of chocolates, which will draw customers toward feelings of nostalgia,” says Love.

The vibrant taste spectrum of these ultra-premium chocolates include:

● Lemonade - Tangy, tart and slightly sweet, fresh-squeezed lemon juice mixed with a creamy coverture filling and covered in smooth white chocolate.

● Double Shot Espresso - Intense dark chocolate confection infused with rich smoky espresso.

● Mint Cookie - Gently crushed crisp chocolate cookie blended with a creamy vanilla mint filling and wrapped in smooth, rich milk chocolate.

● Swiss Milk Truffle - This decadent gourmet truffle contains nothing but pure, rich Swiss milk chocolate for an intense rush of flavor.

● Candy Apple - Fresh-pressed Granny Smith apple juice meets soft, rich caramels and real milk chocolate.

● Hazelnut - Rich hazelnut is elegantly complemented by creamy milk chocolate.

● Birthday Cake - Delicately blended tiny morsels of sweet birthday cake are enrobed in pure Swiss white coverture.

● 64% Dark Chocolate - This 64% dark chocolate confection is pure perfection. A new classic and the perfect smooth well-balanced chocolate.

● Peanut Butter Fudge - Crunchy, fresh peanuts creamed smooth then blended with real butter and pure Madagascar vanilla, and enrobed in creamy milk chocolate.

● Chocolate Dipped Strawberry - A heavenly cream coverture saturated with fresh strawberries and enrobed in rich, creamy milk chocolate.

● Bourbon Vanilla - Indulgent milk chocolate and rich Madagascar bourbon vanilla bean blended into sweet milk chocolate ganache.

● Caramel - A layer of creamy milk chocolate filled with a buttery caramel center that hints of fresh vanilla bean.

FM Artisan by Norman Love is available at Fannie May retail stores and online at www.FannieMay.com.

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