Fannie May launches new direct-to-consumer site
Customers can create custom gift boxes.
Fannie May has launched a new direct-to-consumer website for fans across the country.
On the new fanniemay.com, consumers in the contiguous 48 states can build "Create Your Own" premium gift boxes and select from an assortment of chocolates. Customers can also enjoy seasonal creations, including the Milk Chocolate Pumpkin Pie Spice Pixies, which feature gourmet buttery caramel infused with pumpkin pie spice and roasted pecans that are covered in Fannie May's classic milk chocolate.
"For over 100 years, Fannie May Premium Chocolate has been delighting the Midwest with premium chocolate made with care and craftmanship," said Jennifer Peterson, brand director at Fannie May. "As the fastest growing premium chocolate brand, we are thrilled to share our American-inspired flavor profiles with the nation at large and look forward to anchoring celebrations and new traditions in generations to come."
Since acquiring Fannie May in 2017, Ferrero continues to make investments in the brand. It recently renovated storefronts to reflect the American chocolate shops of the 1920s. In addition, the brand introduced new, vibrant packaging across its collection to celebrate the next century of masterfully crafted chocolate.
Fannie May favorites include Trinidads, Carmarsh, Vanilla Buttercreams, Mint Meltaways, Caramel Pecan Pixies, Peanut Butter Buckeyes, S'mores Snack Mix, Milk Chocolate Peanut Butter Pretzels and an assortment of chocolate bars.
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