Promotion in Motion Inc. rebrands to PIM Brands
Company opens a new HQ in Park Ridge, N.J.
Courtesy of PIM Brands
Promotion In Motion Inc. has rebranded to PIM Brands Inc. and has moved its global headquarters to a state-of-the art complex in Park Ridge, N.J.
PIM Brands Inc. will remain part of The Promotion In Motion Family of Companies, which also includes PIM Brands LLC, its manufacturing arm, as well as Pharma In Motion and the newly created PIM Consumer Health, focusing on VMS nutraceuticals and OTC pharma products, as well as PIM Brands Canada, PIM Brands Global, PIM Brands Hindustani, PIM Brands Iberica, PIM Brands Mexico, PIM Brands UK and more.
The company is known for brands including Welch’s Fruit Snacks, Original Gummi FunMix, Sour Jacks, Sun-Maid Chocolate Raisins and more.
“As markets change, we will also continue to evolve, and our expanding lines of business and our product portfolios will follow in kind to meet ever developing consumer needs and customer requirements,” said President and CEO Michael G. Rosenberg. “Those goals also extend to ensuring we attract top talent both domestically and around the globe. Adopting our new name and visual identity are designed to help us ensure we succeed. The new name helps clarify what we do, which is to make, market and sell the highest-quality, greatest tasting, and most preferred consumer-loved brands.”
The addition of a heart next to the new PIM name supports the company’s long-established slogan and corporate mission “We Make The Brands You Love.”
PIM Brands’ new global headquarters, the former home of the Hertz Corporation, underwent a nearly $25 million renovation and expansion this past year. The complex includes R&D, tasting and sensory labs, a pilot manufacturing lab, graphics studios, retail plan-o-gram layout rooms, ample work areas for remote-based associates when visiting, along with expansive office and conferencing spaces for PIM's 150 and constantly growing corporate headquarter-based Associates.
“We’re excited to provide our associates and visitors with a truly world-class facility which includes both the technology and creature comforts to support a collaborative, engaging and high-performance environment,” Rosenberg said.
On the heels of the new global headquarters and an expansion at PIM’s factory in Somerset, N.J., the company has also opened a 309,000-sq.-ft. distribution center on Randolph Road in Somerset. With demand for its products continuing to grow at double-digits annually, the distribution center will house nearly 46,000 pallets, which equates to almost 2,000 full truckloads of finished goods. These corporate expansions have increased PIM's Somerset footprint to nearly one million sq. ft.
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