Südzucker, DouxMatok partnering to offer sugar reduction solution in Europe
DouxMatox sugar can reduce up to 40 percent of sugar content in food products while maintaining sensory profile.
European sugar producer Südzucker and DouxMatok, developer of targeted flavor delivery technology, are partnering to commercialize DouxMatok’s sugar reduction solution across Europe to support the food industry’s efforts to reduce sugar content.
DouxMatok sugar, which is compliant with European and U.S. regulations, can reduce up to 40 percent of the sugar content in various food products while maintaining the same sugar sensory profile. The patented sugar delivery technology takes advantage of loading sugar molecules on a mineral carrier, resulting in a more efficient delivery and enhanced sweetness perception.
DouxMatok and Südzucker recently completed a memorandum of understanding, setting up production, joint marketing and sales of DouxMatok sugar to customers in Europe. The partnership’s objective is to help food companies address growing desire for balanced nutrition and ongoing regulatory pressure to reduce sugar content in food.
The companies are focusing on process technology for scaling up the production and expect to offer it to European food brands in a variety of categories including chocolate, spreads, snack bars, biscuits, baked goods and candies. Südzucker and DouxMatok are expected to provide initial commercial quantities in the second half of 2019.
“We see this cooperation as a vote of confidence by the best of the sugar industry in Europe in launching the first sugar-based targeted delivery technology,” said Eran Baniel, ceo and co-founder, DouxMatok. “The great synergies of the two teams are proven daily during the scale-up of the production set-up, as well as during the preparations for marketing and sales.
“Our vision at DouxMatok is to pioneer targeted delivery of flavor and food ingredients, such as sugars, enabling consumers to enjoy the exact same tastes they know and love, with a better and healthier nutritional profile. We feel fortunate to have Südzucker as our European partner in launching our first products and bringing together our vision to life.”
Randolf Burisch, commercial head of Südzucker´s sugar business unit, adds: “The innovative and natural sugar reduction technology of DouxMatok is a logical extension of our diverse product portfolio. We are very pleased to engage in this collaboration with DouxMatok and are looking forward to bringing the new DouxMatok sugar to the European market as it will provide many possibilities to customers for reformulation and new product development.”
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