More people are growing increasingly aware of the amount of sugar in their diets. The 2017 "Food & Health Survey" from the International Food Information Council found that 76 percent of respondents were trying to limit or avoid sugar.

Public health authorities, health professionals, the food and drink industry, and many consumers are united in their concerns: the issue can’t be sugar-coated anymore.

Some food and nutrition statements are coming through loud and clear, with survey data from the International Food Information Council Foundation (IFIC) indicating that 70% and 63% of consumers are trying to consume less sugar and HFCS, respectively.