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Candy IndustryNew Candy Products

Editor's Choice: Not Just Cereal

July 26, 2010


Nassau Candy, Hicksville, N.Y.
www.nassaucandy.com
1-516-433-7100
Chocolate-coated cereal. Need I say more? NOT JUST CEREAL combines the flavor and crunch of real cereal “drenched” in smooth milk chocolate. It comes in four varieties: Fruity O’s, Cinnamon Crunch, Toasted Rice and Honey Toasted O’s. Each is packaged in cute, colorful, easy-to-carry snack packs shaped like milk cartons. Not surprising that this innovative product is made in the USA. The all-American breakfast and children’s snack just got sweeter. 
Ingredients (Fruity O’s variety): Milk chocolate (sugar, chocolate liquor, whole milk, cocoa butter, soy lecithin, PGPR [polyglycerol polyricinoleate], salt, vanillin), milk chocolate flavored coating (sugar, partially hydrogenated palm kernel oil, whey powder, cocoa powder, soy lecithin, vanillin), cereal (corn, wheat and whole grain oat flour, sugar, salt, calcium carbonate, natural flavor, Vitamin C [sodium ascorbic acid], Yellow 6, niacin [niacinamide], Vitamin A palmitate, reduced iron, zinc [zinc oxide], Red 40, Blue 1, Vitamin B12 [pyridoxine hydrochloride] Vitamin B1 [thiamin hydrochloride], Vitamin B2 [riboflavin], Vitamin D, BHT [to preserve freshness], confectioner’s glaze, gum arabic, sugar, corn syrup. Contains milk, soy, wheat. Shares equipment with peanuts, tree nuts, wheat, milk, soy and eggs.
S.R.P.: $2.50 per 4.75-oz. snack pack
- Deborah Cassell

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