Family-owned Dutch bakery group Daelmans, with help from U.S. importing partner The Brand Passport, has expanded distribution of its stroopwafels.
Made without trans fats, preservatives and artificial colors and flavors, Daelmans Stroopwafels feature caramel, cinnamon and bourbon vanilla sandwiched between two thin, toasted waffles. They’re available in three varieties – Caramel, Honey and the newly-released Chocolate-Caramel – and three sizes, Jumbo, Large and Mini.
The stroopwafels have seen success in a variety of retail channels, Daelmans and The Brand Passport said in a news release.
“Having the best-tasting stroopwafels in a broad range of varieties, sizes and packaging formats offers solutions for all channels from drug to grocery, mass merchandisers to convenience stores,”  said Tom Daly, ceo of The Brand Passport. “And our presence on leading airlines assures customers of an already existing consumer base with high brand awareness and purchase interest. We’re thrilled that we are now able to offer millions of Americans the original Dutch treat, the best kept secret of the Netherlands!” 
Daelmans stroopwafels are distributed at Walgreens, 7-Eleven, Barnes & Noble, Starbucks Cafes, Cost Plus World Markets and Publix, plus finer independent food retailers across the U.S. United Airlines also distributes Daelmans stroopwafels to guests on morning flights.