Pfizer Consumer Healthcare, Madison, N.J. 

On the heels of the Institute of Medicine’s most recent recommendation for Americans to increase the daily recommended intake of vitamin D as a means of maintaining bone health, Madison, N.J.-based Pfizer Consumer Healthcare has launched Caltrate Soft Chews, a tasty and convenient way to help reach the new, higher daily vitamin D goals. Caltrate Soft Chews are available in Chocolate Truffle and Vanilla Creme flavors and can be taken with or without food, offering a portable, nutritious and delicious solution to help get the daily calcium and vitamin D3 needed to stay healthy, active and moving. Two daily Caltrate Soft Chews provide 1200 mg of calcium, roughly the same amount found in 17 servings of broccoli, and 800 IU of vitamin D3, roughly the same amount found in more than 6 servings of vitamin D-fortified, 2% milk or roughly the same amount of 134 half-cup servings of vanilla ice cream.   

Ingredients: (Chocolate Truffle) Calcium carbonate, corn syrup, sucrose, hydrogenated coconut oil, cocoa processed with alkali, nonfat dry milk, corn syrup solids, glycerin. Contains <2% of: cholecalciferol (vitamin D3), corn starch, ethyl alcohol, invert sugar, soy lecithin, medium-chain triglycerides, modified corn starch, natural and artificial flavors, propylene glycol, salt, silicon dioxide, sodium ascorbate, tocopherols, tribasic calcium phosphate, yellow prussiate of soda. Contains: milk, soybean. 

S.R.P.: $8-$10 for a 600-gram bag.