Food processing and packaging equipment supplier tna has opened a new division in Shanghai to better service its manufacturer customers in China.

 

The office, located in Shanghai’s Minhang district, will be managed by Sean Xu, who will oversee both sales and technical service staff. The new office follows the opening of tna’s first Chinese manufacturing site in Qingdao in 2011 and demonstrates the company’s long-term commitment to the region.

 

tna has also launched a new website for Chinese customers, which features the company’s portfolio of turnkey products, as well as its library of brochures, product sell sheets, demo videos, technical white papers and solution-based blogs.

 

"China is one of the major economic players in the world and we're delighted to be opening another site here as we continue to expand our global footprint,” says tna CEO Alf Taylor. ”Our installation base in the country is well-established, ranging from baggers, conveyors, fryers and seasoning equipment to complete potato processing and confectionery moulding lines. With our new Shanghai office we are even more accessible to our local customer base and provide them with the support they need to maximise the potential of our integrated packaging and processing solutions.” 

 

Having worked for some of the world’s leading food equipment suppliers, Xu is an expert in providing customized processing and packaging solutions. His industry experience, customer service focus and market insights will help local food manufacturers reach higher efficiencies, enhance food safety, reduce waste and improve food quality, tna said in a news release.

 

Xu said he’s “thrilled” to join tna at a time of growth, both within the company and the Chinese food industry.

 

“The Chinese food industry is expected to grow faster than anywhere else in the world. It’s a huge and highly competitive market, but it’s also a market that is filled with opportunities,” Xu said. “In particular, food safety and automation will be key issues over the next few years, something tna is well-equipped for thanks to its comprehensive portfolio of integrated turnkey solutions.”