Goo Goo Chocolate Co. will reopen its downton Nashville storefront Nov. 5 after a $2 million transformation.

The home of Goo Goo Cluster, the Lower Broadway location will unveil Design Your Own Confection Stations, a new full-service Chocolate Bar menu including boozy milkshakes, bonbons, interactive classes and more.

“Our team has been hard at work creating an experiential Willy Wonka-esque destination unlike anything else in Nashville,” said Laurie Spradley, v.p. of operations and brand development for Goo Goo Cluster. “From boozy milkshakes, to kiosks where visitors can be their own chocolatier and create a Design Your Own Premium on demand, to light fixtures dripping with chocolate – it’s safe to say that all your senses will be in for a treat!” 

Goo Goo Executive Pastry Chef Mike Colon has created an entire new menu for Goo Goo Chocolate Co.’s full-service Chocolate Bar, which includes delightful treats such as boozy milkshakes inspired by Goo Goo’s classic clusters, seasonal shakes, bonbons and other specialty confectionery treats.

The new space also has a dedicated 500-sq.-ft. classroom space for the relaunch of Goo Goo’s hands-on candy making experiences including the classic “Taste of Goo Goo” class, “Secrets of Goo Goo” with chocolate and wine pairings, and “Goos & Booze” with chocolate and local spirit pairings. Classes will resume on opening day, with tickets available online at

Goo Goo Chocolate Co.’s hours of operations are 10 a.m. to 6 p.m. daily.