Goo Goo Cluster is celebrating its 110th birthday with an exclusive online promotion. 

The Nashville-based chocolate company will reward the first 110 online shoppers with a free bag of Lil Goo’s. 

“It’s been an honor to serve chocolate lovers around the globe for the last 110 years,” said Laurie Spradley, co-owner and vice president of operations, Goo Goo Cluster. “There are never enough ways to say thank you to our customers, but we especially wanted to show our appreciation on this special anniversary. We look forward to serving our loyal fans for centuries to come.” 

In 1912, America’s first combination candy bar was invented by Howard Campbell Sr. and Porter Moore at the Standard Candy Company in Nashville. The two covered a roundish mound of caramel, marshmallow nougat and fresh roasted peanuts in real milk chocolate to create the Goo Goo Cluster. The original creation was an inaugural moment in candy bar history: multiple elements were mass-produced in a retail confection, and just like that, a candy bar consisted of more than one principal ingredient. Goo Goo Cluster has kept the original recipe the same for 110 years, but has introduced other flavors like Pecan and Peanut Butter, as well other iterations of the product lineup like Lil’ Goos and chef-curated Premium Goo Goos.

The cluster has continued to garner support from loyal customers nationwide with the recent transformation of its downtown Nashville shop. The storefront on Lower Broadway allows visitors to experience the confection in a whole new way. Located at 116 3rd Ave. S., Goo Goo Chocolate Co. offers design-your-own confection stations, interactive classes, a retail shop and a full-service Chocolate Bar menu providing boozy milkshakes, baked goods, bonbons and more.  

To be eligible for a free bag of Lil’ Goos, consumers must be one of the first 110 customers to place an online order and use the promotion code “FREE GIFT” on Oct. 24. The code can only be used once per customer and will become inactive after 110 claims.