Lily’s Sweets has moved into a new confectionery category with the launch of its low-sugar gummies.

The gummies are non-GMO, keto-friendly, gluten-free, plant-based and have less than 1 gram of sugar per serving. They’re made without artificial colors and flavors.

Lily's newest offering is available in two SKUs: Gummy Bears and Sour Gummy Worms. The Sour Gummy Worms come in two dual flavors: Lemon-Raspberry and Apple-Peach. The Gummy Bears come in four fruity flavors: Strawberry, Orange, Lemon and Raspberry. 

Lily’s Gummies are available at Walmart and on starting Sept. 13 at a suggested retail price of $2.78 per pack.

To celebrate the launch in style, Lily’s Sweets partnered with fashion influencer Color Me Courtney to design limited-edition lunch boxes that are perfect for fall road trips, outdoor soirées and those on the go. The lunchbox design pulls in CMC’s bright, bold style and is inspired by the gummies’ bold flavors and packaging.

All proceeds from the sales of the lunch boxes will go to the MaxLoveGroup, a nonprofit organization and longtime partner of Lily’s Sweets that reduces the health risks for all children surviving cancer, both in treatment and beyond.