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THINSTERS Cookie Thins

That’s How We Roll, Fairfield, N.J.

THINSTERS Cookie Thins
That’s How We Roll, Fairfield, N.J.
(973) 602-3011

Mrs. Thinster’s Cookie Thins has revealed a new look to go along with a new positioning, THINSTERS, as it aims to merge “healthy” with “tasty” in the cookie category. Its new identity uses the same better-for-you ingredients to make the thin, crunchy cookie, but is now showcased through fun branding. THINSTERS are available in flavors including Chocolate Chip, Toasted Coconut, Vanilla Bean and Key Lime Pie.

Ingredients (Chocolate Chip): Wheat flour, brown sugar, butter (cream, salt), chocolate chips (sugar, unsweetened chocolate, cocoa butter, dextrose, soy lecithin, vanilla extract), vanilla extract, whey, eggs, baking soda, salt.

S.R.P.: $2.99

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Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served as managing editor of Cannabis Products magazine since March 2019, and is currently the editor-in-chief of Food Engineeering magazine. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.