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Orbit brand introduces 30-piece Mega Pack

Package features instructions for recycling outer wrapping from How2Recycle.

Orbit Mega Pack
May 24, 2021

The Orbit brand is introducing a 30-piece Mega Pack as pandemic restrictions lift and people return to socializing.

Ideal for on-the-go durability, the Orbit Mega Pack is perfect before post-pandemic dates or for sharing among larger groups. The Orbit Mega Pack features an outer plastic package designed to be recycled in roughly half of U.S. recycling streams, with more locations to follow.

The Orbit Mega Pack is the first Mars Wrigley innovation to partner with and feature on-pack guides from How2Recycle, a standardized labeling system that communicates a step-by-step guide on whether and how to recycle each part of the pack.

"We are delighted to partner with How2Recycle for Orbit Mega Pack as society begins to seek fresh breath on-the-go once again and celebrate more in-person moments in 2021," said Ivonne Andreu, senior director of gum and mints, Mars Wrigley US. "We're committed to Mars Wrigley's purpose of Better Moments, More Smiles and to making a positive societal impact through more sustainability and increased recycling transparency on our Orbit Mega Pack."

The new Orbit packaging is the latest step in Mars Wrigley's sustainability journey to transform its packaging portfolio and drive progress towards its goal of 100 percent reusable, recyclable or compostable packaging by 2025.

KEYWORDS: Mars Wrigley Orbit recyclable packaging

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