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Candy IndustryCandy ProductsNew Candy ProductsLicorice

Red Vines spices up Valentine's Day with Cinnamon Twist licorice

The brand aims to add a little spice to the "tried and true" flavors of Valentine's Day.

By Liz Parker Kuhn
Red Vines spices up Valentine's Day with Cinnamon Twist licorice

courtesy of: American Licorice Co.

January 23, 2024

Red Vines asks: Why not add a little spice to the "tried and true" flavors of Valentine's Day?

Red Vines has debuted its newest flavor, Cinnamon Twist, in honor of the holiday. Consumers can get cozy with their Valentine while the smell of cinnamon dances in the air.

American Licorice Company's Red Vines brand was established in the 1950's, and has since become an essential part of celebrating life’s sweetest moments, says the brand. Flavors include Original Red, Black, Grape, Strawberry Sugar Free, Black Licorice Sugar Free, and more, and are available as Twists, Bites, and Ropes. The licorice is sold in five-ounce trays, 5-oz./8-oz./16-oz. bags, and 3.5-lb. jars. All of its licorice is low-fat, low-sodium, and Kosher certified, with suggested retail prices of $1.49–$12.99.

KEYWORDS: cinnamon Red Vines Valentine's Day

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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