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Hilco Sweets taps Emily Edmonson as executive VP

Edmonson was most recently value team lead at Crayola.

By Liz Parker Kuhn
Hilco Sweets taps Emily Edmonson as executive vice president

Emily Edmonson. Courtesy of Hilco

August 13, 2024

Hilco Sweets has named Emily Edmondson as executive vice president for the company. In her role, she will be a member of the executive team, managing the company’s key accounts, national sales team, and regional sales.

“Emily is an industry expert with an outstanding reputation, customer knowledge, and trade knowledge,” said Lou DiMarco, president of Hilco Sweets. “With a deep understanding of market dynamics across diverse sectors, Emily brings a unique blend of experience, innovative mindset, and strategic vision to drive success and growth to Hilco.”

Edmondson is a seasoned sales director with more than 15 years of experience. She began her career in the novelty confections space at Galerie. Named the 2022 Woman of Influence for the National Confectioners Association, she managed both customers and brokers across a variety of classes of trade, from Mass and Drug to Value and Specialty. Most recently she was value team lead at Crayola.

“I’m thrilled to join Hilco Sweets and bring my experience to its distinctive line of novelty candy, and I look forward to working with some of the most renowned and exciting brands,” says Edmondson.

Hilco Sweets provides unique novelty candy utilizing popular licensed brands including Kool-Aid, Warheads, Girl Scouts of the USA, Hostess, and more. Hilco has more than 25 years of success and joy in bringing fun, affordable toy and candy novelties to the consumer. For more information, visit HilcoUSA.com or call (502) 785-3087.


Related: Hilco expands Warheads, Kool-Aid brand offerings

KEYWORDS: Hilco personnel

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Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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