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Mondelēz International names new VP for Europe

Volker Kuhn joins the company from Reckitt's hygiene business.

By Candy Industry Staff
Mondelēz International names new VP for Europe

Volker Kuhn. Courtesy of Mondelēz International / photo by Judith Jockel

December 3, 2024

Mondelēz International today announced the appointment of Volker Kuhn as EVP and president, Europe, effective April 1, 2025, reporting directly to chair and CEO Dirk Van de Put. Kuhn will replace Vinzenz Gruber, who has announced his retirement from the company, also effective April 1, 2025. Kuhn will join the organization on January 6, 2025, partnering with Gruber to ensure a smooth transition.

Kuhn joins Mondelēz from Reckitt's hygiene business, its largest global unit, where he delivered top- and bottom-line performance acceleration driven by innovation, consumer centricity, and category growth. Earlier, he served as Reckitt's chief transformation officer.

Before Reckitt, Kuhn spent 26 years with Procter & Gamble, leading several critical growth accelerations, turnarounds, and business transformations across Europe, North America, the Middle East, and Africa. He led the carve-out and divestiture of Duracell from P&G to Berkshire Hathaway. Kuhn's experience spans multiple consumer products categories, including 10 years leading the Pringles Snacks division in Europe, as well as expertise across disciplines including finance, brand marketing, business development and general management.

"We're delighted to welcome Volker Kuhn to our Mondelēz International family," Van de Put says. "His breadth and depth of international consumer packaged goods experience, coupled with his track record of impressive results and leadership impact, position him well to accelerate growth in our European region while continuing to strengthen consumer loyalty to our iconic brands."

Kuhn serves as chairman and a non-executive board member of Frosta AG, a European frozen food company. He is fluent in German, English, and French. He earned a master's degree in economics and finance from the University of Fribourg, and he holds dual German and Swiss citizenship.

"On behalf of Team Mondelēz, and especially our European colleagues, I'd like to thank Vince for his strong leadership and passionate dedication in driving commercial and operational excellence, consumer loyalty, and employee development," Van de Put says. "With Vince at the helm, we have advanced core brands including Cadbury, Milka, and Oreo across Europe, while expanding into exciting adjacencies such as snack bars, cakes and pastries—setting up the business for continued growth and success. We wish him the very best in retirement."


Mondelēz International is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

KEYWORDS: innovation Mondelez International personnel

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