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Video: Kona Ice on its CandyRific, Hilco Sweets candy line

The company aims to leverage brand exposure and expand to new markets.

Candy Industry Senior Editor Liz Parker Kuhn recently sat down with Tony Lamb, CEO, Kona Ice, to discuss the company's recent partnership with Hilco Sweets and CandyRific. The two candy companies have partnered with Kona Ice to release the company's flavors in a packaged candy format.

Kona Ice looked at several companies to partner with, before choosing fellow Kentucky company Hilco Sweets and its sister brand CandyRific.

View the video above, or click here.

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.