While Haribo Starmix has been sold in the U.S. since 2018, Haribo consumers have been vocal about wanting the U.S. mix to include the squishy Fried Egg and Heart, previously found in the global offering. The international mix is the second most popular Haribo treat globally. 

“We’re constantly listening to our fans so we can deliver on what they want most, so we’re thrilled to reveal this highly anticipated update to a classic Haribo treat,” said Sophia Lewis, brand manager at Haribo of America. “We did extensive consumer research and concept testing, and the new items truly stood out, giving consumers unique  textures, flavors and shapes all in one bag. By bringing the double-layered Fried Egg and Heart to the U.S., our onsumers will now have even more reasons to share Haribo Starmix and that feeling of childlike happiness with family and friends.”  

Haribo Starmix is an assortment of five different classic Haribo gummy treats, including Goldbears, Happy Cola, Gummi Rings and now the new Fried Egg and Heart. While Twin Snakes and Happy Cherries will no longer be part of the new Haribo Starmix assortment, consumers will continue to find them in standalone bags on store shelves alongside other Haribo favorites like Goldbears, Goldbears Wild Berry, Goldbears Sour, Peaches, Frogs, Zing Sour Streamers, and more.  

The newly enhanced Haribo Starmix can be found now at most major retailers nationwide. 

Haribo GmbH & Co. K.G. is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.