The innovations include: 

• Ferrero Rocher chocolate squares: The flavors and textures of Ferrero Rocher in a new shape. Each square has a milk chocolate shell, creamy filling, and crunchy hazelnuts. Varieties include Milk Hazelnut, Dark Hazelnut, White Hazelnut, Caramel Hazelnut, and Assorted squares. Available in stores in September. 
• Nutella Peanut: Nutella’s first-ever innovation, a chocolatey spread made with both hazelnuts and peanuts, will be made at Ferrero’s Chicagoland facility especially for the North American market. Available in stores spring 2026.
• Tic Tac Dr. Pepper: The next soft drink collaboration from the Tic Tac brand, following the success of Tic Tac Sprite and Tic Tac Coca-Cola. Coming fall 2025.
• New Butterfinger Flavors: Butterfinger Marshmallow is the next of many new flavors of the candy bar following the release of Butterfinger Caramel. These new treats are the first created in Ferrero’s Innovation Center and R&D Labs in Chicago. Available in September.
• Crunch White: A classic twist on Crunch, now available in white chocolate for a limited time only. Available this Halloween.

"Our momentum here has never been stronger," says Michael Lindsey, president and chief business officer of Ferrero North America. "Developing Nutella and Ferrero Rocher products specifically for the North American market represents a defining moment in our company's history. These innovations will engage both loyal fans and new consumers, boosting our power brands and further solidifying our position as a category leader in North America."

"Ferrero has been driving growth in our categories with disruptive, toptier innovation for years," says Jim Klein, chief customer officer, Ferrero USA. "We're looking forward to delivering more and more value for our retail partners with the biggest, most exciting slate of innovations we've ever brought to Sweets & Snacks Expo."

Other new Ferrero products featured at the Sweets & Snacks Expo include:

• Kinder Schoko-Bons: Schoko Bons are a blend of smooth milk chocolate, a creamy milky center, and crispy hazelnut pieces. Each piece is individually wrapped. Available for a limited time during the winter holidays and Easter.
• Kinder Chocolate Halloween Lay Down Bag: A pack of 20 individually wrapped treats.
• Kinder Bueno Halloween Lay Down Bag: The crispy, creamy chocolate bar now comes in snack size. Available Halloween 2025.
• Fannie May Mini Pixies and Mint Meltaways Standup Bags: Fannie May's chocolate treats are now in mini form, in a portable package. Available in stores now.
• Festive Seasonal Treats: Crunch Butterfinger Jingles and Crunch and Butterfinger Hearts will be relaunched, while Kinder and Tic Tac Chewy will be included in Halloween variety bags.

Ferrero has been expanding into new categories and making significant investments in manufacturing and logistics, the company says. In the past five years, Ferrero has invested hundreds of millions in new and expanded facilities across the U.S. and Canada, including a new Innovation Center and North America R&D Labs in Chicago, the expansion of plants in Illinois and Ontario, and new distribution centers in Pennsylvania, Georgia, and Arizona.

Ferrero is located at booth 1802 on the Sweets & Snacks Expo floor. 

Ferrero Group is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.