Bazooka Brands, purveyor of interactive candy experiences, is showcasing two innovations in its Juicy Drop lineup at the 2025 Sweets & Snacks Expo: Juicy Drop Gummy Mystery Cube and Juicy Drop MashUps. These latest product debuts continue the brand's legacy of "Edible Entertainment," offering consumers new and novel ways to engage with candy, the company says.

Juicy Drop Gummy Mystery Cube is a gummy experience featuring an outer gummy cube that, when peeled back, reveals a surprise 3D animal-shaped gummy hidden inside. Developed by Amos, the makers of the viral Peelerz, this next iteration introduces a mystery element to the peeling experience. Available in two variety packs, Original and Wild Berry, Juicy Drop Gummy Mystery Cube includes land and sea animal varieties inside the gummy cube.

Also launching at the show is Juicy Drop MashUps, a mix-and-match candy experience that puts flavor creation directly into the hands of consumers. Each portable and refillable container includes sweet chewy sheets and sour crunchy candies that come in two sour intensity levels. Available in three Juicy Drop flavors: Knock-Out Punch, Blue Rebel, and Watermelon Blast, Juicy Drop MashUps encourage edible exploration. A QR code on pack brings consumers to a Juicy Drop gaming platform, which adds an extra layer of digital engagement.

"Juicy Drop continues to lead the way in redefining what candy can be," says Becky Silberfarb, VP of marketing at Bazooka Brands. "These latest innovations are born from listening closely to our consumers and reflect our commitment to bold flavor, quality products, and immersive, multi-texture experiences. Each offering is crafted to spark creativity and deliver a one-of-a-kind candy journey with every bite. We're excited to debut them at this year's Expo."

These new products build on the success of Juicy Drop Gummy Dip 'N Stix, which launched in 2021 and captured Gen Z across TikTok with over 20 million views, followed by strong success at retail. The brand continues to build on its significant growth in the gummy category, Bazooka says.

In addition to product debuts, the Bazooka Brands booth will offer a fully immersive experience at this year's show, including appearances from Bazooka Joe himself for live photo ops.

The 2025 Sweets & Snacks Expo takes place from Tuesday, May 13 to Thursday, May 15 at the Indiana Convention Center in Indianapolis, and Bazooka Brands can be found at booth 5002.

Bazooka Candy Brands, a division of The Bazooka Companies, Inc. is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.